I absolutely love working with small businesses to create a beautiful, emotional film that showcases the brand that they have worked so hard to create.
This is not a highly produced film and I’m not your typical video production business. My equipment is minimal, I work with a DSLR camera, a few lenses and a microphone. I am one person who wants to know the heart of this labor of love and create engaging, emotive video together with you.
My overall business philosophy is knowing my client on a personal level. With that said, this is an emotional driven project that we will work on together to make your customers feel something. The story of your business is important and the goal is to have your customers/clients wanting to know who you are and what your story is and leave them with a feeling of wanting to have a purchase experience with you.
There is a fair amount of pre-production work that goes into brand films. The first thing that happens after your deposit is paid, is I send you a detailed questionnaire to gather as much information about you and your business as I can. I will use the answers from that questionnaire to come up with a concept and draft a script for your shoot. I present that to you at the first meeting, and then we fine tune it together. At the end of that meeting, I will pick out three songs for your film, which together we narrow down to one.
We have a second meeting closer to the shoot date where we finalize all the details and go over everything together one last time.
On the day of the shoot, I allow for up to 4 hours of filming. If I feel like we need extra time for filming based on the concept we’ve discussed then I will quote you for the extra time accordingly.
After the shoot you provide me with any images to be used in the film, plus your logo, then I go away and get started on the post production editing work. My turn around time for Brand Films is generally 6-8 weeks.
You will receive two copies of your film, one via Vimeo, and the other via dropbox. You would then upload the film to your own Vimeo and/or YouTube account and embed it on your website plus link on Facebook. I can help with any back-end website stuff if you need it.
Human-to-human connections are the heart and soul of business. It doesn't matter where in the world you are based or how much funding your start up has. Good stories give big voices to small ventures. Good writing and content strategy makes product, and the marketing of those products, much better. Storytelling and marketing go hand-in-hand, brand storytelling is not about your compay. It's about your customers and the value that they get when engaging with your product and service. The most powerful brand stories are the ones that prioritize customers as the stars. Think of your company as a supporting character.
Don't overthink the process. Storytelling is something that we do naturally. More often than not, we don't even realize that we're doing it. This may sound counter-intuitive, but it's the key to successful marketing. Stop thinking like a marketer. Stop trying to sell your product, and instead, focus on developing human interest. Share more than what you sell. Share your strengths, weaknesses, and how you arrived at where you are today.